{"id":11233,"date":"2025-04-25T11:51:36","date_gmt":"2025-04-25T09:51:36","guid":{"rendered":"https:\/\/29forward.com\/?p=11233"},"modified":"2025-04-25T13:01:35","modified_gmt":"2025-04-25T11:01:35","slug":"a-world-full-of-kpis","status":"publish","type":"post","link":"https:\/\/29forward.com\/en\/specialist-articles\/a-world-full-of-kpis","title":{"rendered":"A world full of KPIs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11233\" class=\"elementor elementor-11233 elementor-11210\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e53f83 e-con-full e-flex e-con e-parent\" data-id=\"7e53f83\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30adbfb elementor-widget elementor-widget-image\" data-id=\"30adbfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1\" src=\"https:\/\/29forward.com\/wp-content\/uploads\/2023\/11\/line-grey.svg\" class=\"attachment-large size-large wp-image-7209\" alt=\"Graue Linie\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a942925 elementor-align-right elementor-widget elementor-widget-breadcrumbs\" data-id=\"a942925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/29forward.com\/en\/homepage\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b46aaf e-con-full e-flex e-con e-parent\" data-id=\"9b46aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe067c0 elementor-widget elementor-widget-text-editor\" data-id=\"fe067c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Specialist article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1ebf9 elementor-widget elementor-widget-text-editor\" data-id=\"6e1ebf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA world full of KPIs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efb8489 elementor-widget elementor-widget-text-editor\" data-id=\"efb8489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Project management<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3419 elementor-widget elementor-widget-image\" data-id=\"4de3419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/29forward.com\/wp-content\/uploads\/2024\/05\/29FORWARD-Artikel-Erfolgsfaktoren-fuer-BI-Key-Performance-Indicators.webp\" class=\"attachment-large size-large wp-image-8078\" alt=\"2 Manner sitzen an Laptops und schreiben auf Notizzettel \u2013 Artikel Erfolgsfaktoren f\u00fcr BI Testmanagement\" srcset=\"https:\/\/29forward.com\/wp-content\/uploads\/2024\/05\/29FORWARD-Artikel-Erfolgsfaktoren-fuer-BI-Key-Performance-Indicators.webp 850w, https:\/\/29forward.com\/wp-content\/uploads\/2024\/05\/29FORWARD-Artikel-Erfolgsfaktoren-fuer-BI-Key-Performance-Indicators-300x169.webp 300w, https:\/\/29forward.com\/wp-content\/uploads\/2024\/05\/29FORWARD-Artikel-Erfolgsfaktoren-fuer-BI-Key-Performance-Indicators-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d079a12 button elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d079a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/29forward.com\/en\/specialist-articles\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d8b22b e-flex e-con-boxed e-con e-parent\" data-id=\"6d8b22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb2d6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bb2d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 id=\"ember2214\"><strong>KPIs as the basis for data-based corporate <a href=\"https:\/\/29forward.com\/en\/data-management\">management<\/a><\/strong><\/h4><p>Continuous <a href=\"https:\/\/29forward.com\/en\/what-we-do\">development<\/a>, increasing profits and improvement &#8211; these terms are indispensable in today&#8217;s business world. Companies analyze and evaluate their performance in order to achieve their goals and increase their competitiveness. <strong data-start=\"110\" data-end=\"147\">Key performance indicators (KPIs<\/strong>) are essential for making corporate success measurable.<\/p><p class=\"\" data-start=\"310\" data-end=\"611\">Companies define their goals and manage their strategies in a targeted manner by monitoring relevant KPIs. These not only enable the effective use of resources, but also the evaluation of the performance of teams and individuals &#8211; an important lever for continuous improvement.<\/p><p class=\"\" data-start=\"613\" data-end=\"1163\">Especially in management, decisions are made on the basis of KPIs on a daily basis. This makes it all the more important to interpret them correctly. It is crucial to distinguish between <strong data-start=\"781\" data-end=\"796\">correlation <\/strong>and <strong data-start=\"801\" data-end=\"815\">causality<\/strong>: While correlation merely describes a statistical relationship (e.g. increasing visitor numbers on a website lead to more sales), causality indicates an actual cause-and-effect relationship. Not every correlation is therefore also causal &#8211; a common misconception when dealing with company key figures.<\/p><p class=\"\" data-start=\"1165\" data-end=\"1397\">The selection of suitable KPIs therefore requires a deep understanding of the data situation and its correlations. This is the only way to define KPIs that truly reflect the actual progress towards the business objective.<\/p><h4 data-start=\"1165\" data-end=\"1397\"><strong>The path to meaningful KPIs<\/strong><\/h4><p class=\"\" data-start=\"1446\" data-end=\"1847\">A precise definition of the company&#8217;s goals forms the basis. Only then can KPIs be developed that meaningfully measure whether and how these goals are being achieved. As these goals usually relate to different areas, it is essential that specialist departments work together on the KPI definition. Without this exchange, there is a risk of duplication, inaccurate measurements or even contradictory results.<\/p><p class=\"\" data-start=\"1849\" data-end=\"2066\">The definition process should be clearly documented and regularly reviewed. Ideally, a central team should be appointed to manage all <strong data-start=\"1988\" data-end=\"2012\">actively used KPIs<\/strong> and ensure quality and consistency.<\/p><h4 data-start=\"1849\" data-end=\"2066\"><strong>Technical requirements for KPI recording<\/strong><\/h4><p class=\"\" data-start=\"2131\" data-end=\"2209\">Without the right IT infrastructure, precise measurement remains a mere wish:<\/p><ul data-start=\"2210\" data-end=\"2448\"><li class=\"\" data-start=\"2210\" data-end=\"2298\"><p class=\"\" data-start=\"2212\" data-end=\"2298\"><strong data-start=\"2212\" data-end=\"2229\">Data quality<\/strong> (correctness, completeness, up-to-dateness) must be guaranteed<\/p><\/li><li class=\"\" data-start=\"2299\" data-end=\"2366\"><p class=\"\" data-start=\"2301\" data-end=\"2366\"><strong data-start=\"2301\" data-end=\"2328\">Systems and databases<\/strong> must be compatible and networked<\/p><\/li><li class=\"\" data-start=\"2367\" data-end=\"2448\"><p class=\"\" data-start=\"2369\" data-end=\"2448\"><strong data-start=\"2369\" data-end=\"2398\">Central data storage<\/strong> improves clarity and analysis capability<\/p><\/li><\/ul><p class=\"\" data-start=\"2450\" data-end=\"2801\">In addition, suitable <strong data-start=\"2475\" data-end=\"2491\">analysis tools<\/strong> are required to identify patterns, trends and deviations. Tools such as <strong data-start=\"2564\" data-end=\"2576\">SAS Viya<\/strong> are already using AI to automatically suggest correlations and possible causal relationships. This not only simplifies KPI definition, but also improves the tracking and optimization of performance.<\/p><h4 data-start=\"2450\" data-end=\"2801\"><strong>KPIs as a compass for data-driven decisions<\/strong><\/h4><p class=\"\" data-start=\"2876\" data-end=\"3216\"><strong data-start=\"2876\" data-end=\"2913\">Key performance indicators (KPIs)<\/strong> help companies to pursue their goals in a structured manner, make performance measurable and make well-founded decisions. In the future, technologies such as <strong data-start=\"3075\" data-end=\"3087\">big data<\/strong> and<a href=\"https:\/\/29forward.com\/en\/machine-learning-and-ai\"> <strong data-start=\"3092\" data-end=\"3118\">artificial intelligence<\/strong><\/a> will further optimize these processes &#8211; and make the world of KPIs even more precise and dynamic.<\/p><p data-start=\"2876\" data-end=\"3216\">So let&#8217;s see what the world of KPIs has in store for us in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa8edc0 e-con-full e-flex e-con e-parent\" data-id=\"aa8edc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7001e elementor-widget elementor-widget-template\" data-id=\"2f7001e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8889\" class=\"elementor elementor-8889 elementor-1319 elementor-1319\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f038b14 e-flex e-con-boxed e-con e-parent\" data-id=\"7f038b14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41d027ff e-con-full e-flex e-con e-child\" data-id=\"41d027ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e72c174 e-con-full e-flex e-con e-child\" data-id=\"e72c174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06bc94d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"06bc94d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Do you have any questions, would you like to discuss your project with us or are you looking for technical support? We look forward to talking to you.<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5322f5 elementor-widget elementor-widget-text-editor\" data-id=\"4a5322f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Make an appointment now<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-715ef2d0 e-con-full e-flex e-con e-child\" data-id=\"715ef2d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b0d2d8 elementor-button-align-start button button--white elementor-widget elementor-widget-form\" data-id=\"23b0d2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New form\" aria-label=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"8889\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"23b0d2d8\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"people@ - 29FORWARD\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName (mandatory field)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail (mandatory field)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"name@xyz.xyz\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-number elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-number\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTelephone (optional)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[number]\" id=\"form-field-number\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"123456789\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_df4c050 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_df4c050\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tRepeat e-mail (mandatory field)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_df4c050]\" id=\"form-field-field_df4c050\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"name@xyz.xyz\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage (mandatory field)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"3\" placeholder=\"Please enter your message here.\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_d9acf9a]\" id=\"form-field-field_d9acf9a\" class=\"elementor-field elementor-size-sm \" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_0acc2ac elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_0acc2ac]\" id=\"form-field-field_0acc2ac\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_0acc2ac\">I agree that my data listed here will be forwarded to the company 29FORWARD. 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Companies analyze and evaluate their performance in order to achieve their goals and increase their competitiveness. Key performance indicators (KPIs) are essential for making corporate success measurable. <\/p>\n","protected":false},"author":6,"featured_media":8078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-11233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialist-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A world full of KPIs - 29FORWARD<\/title>\n<meta name=\"description\" content=\"KPIs as a compass for data-driven decisions - Company - 29forward - 29ORWARD - KPI - AI - Artifical intelligence - KI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/29forward.com\/en\/specialist-articles\/a-world-full-of-kpis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A world full of KPIs - 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